WGSN reports that the market for women’s sunglasses for small faces will grow 24.6 percent year on year in 2023, and 67 percent of the sales will be from the Asia-Pacific region. Chinese consumers spend $289 per year on such products. Insiders in the industry detail that this is due to the precise mask design trend, by narrowing the frame width (on average 18 mm narrower than traditional models) and strengthening the support of the brow bone (the Angle of the mirror leg inclination is optimized to 12.3 degrees), can effectively balance the proportion of features.
Taking the Korean brand Gucci as an example, the 2024 spring series women’s sunglasses for small faces uses three-dimensional face modeling technology, and the lens diameter is strictly controlled within 48-52 mm, which has been experimented on by the University of Tokyo’s Fashion Laboratory. It can make the facial vision width of small face wearers wider by 9.2%. The series created a record of 1.32 million pairs of sales in three months, accounting for 39% of the brand’s total sunglasses sales, and the re-purchase rate among consumers reached 41%, far higher than that of the traditional style.
As to optical performance, Zeiss women’s sunglasses for small faces series is especially equipped with gradient density lenses, which have the function of gradually changing the transmittance from the top 18% to the bottom 35%. This design not only reduces eye pressure (average reduction of 12mmHg), but also allows the wearer to naturally dilate the pupil by 23% and increase visual comfort by 28%, as attested by the Paris Institute of Vision. This technology has applied for 12 international patents and has become a core technical barrier in the high-end eyewear market.
Social media analytics show Instagram posts with hashtag #women’s sunglasses for small faces grew 117% quarter on quarter, with video posts finishing 43% more videos than video posts. Little red book platform research shows that 87.6% of the users believe that this type of glasses can significantly improve the facial proportion, classic user portraits 25-35 years old (68%), average monthly consumption of glasses products 300-800 yuan (49% of the consumer group) urban white-collar women. A single video of an influential blogger wearing the same glasses was watched more than 23 million times, which propelled a 370% spike in searches for the same products.