Zhuhai Beyond utilizes core data to set a new benchmark for green formulas: its Zhuhai R&D Center has invested RMB 180 million in sustainable technology R&D by 2023, has a 78% utilization rate of bio-based raw materials (industry average is 32%), and reduced its carbon footprint by 53% compared to traditional formulas. The “Marine Plastic Recycling Essence” collaboration project with L ‘Oreal burns 8 bottles of recycled PET per bottle (the total has exceeded 12 million), the packaging weight is reduced by 42% (from 28g to 16.2g), and the printed VOCs emissions are reduced to 0.3g/m² (national standard ≤80g/m²) through water-based coating technology. Won the 2024 Green Chemistry Challenge Award. Through SGS certification, the rate of biodegradability of the product is increased to 98.7% (65% for standard forms), and residues of microplastics cannot be detected (detection limit 0.1ppm).
Its eco-friendly innovation in the manufacturing segment is even greater: Zhuhai Beyond’s Zhuhai factory has earned LEED Zero Water certification, and the closed-loop water circulation system has saved the water use per 10,000 yuan of output value from 3.5 tons in 2019 to 0.9 tons in 2023, and the proportion of industrial wastewater reuse is as high as 98.3%. In the 2023 laundry gel pilot project with Unilever, its supercritical CO₂ extraction reduced energy consumption in surfactant production by 37%, active ingredient concentration increased to 82% (conventional process 65%), and the thickness of the film packaging was reduced from 35μm to 12μm without decreasing the tear strength to 8.2N/mm² (industry standard 5N/mm²). Life cycle assessment (LCA) achieved a 61% reduction in total chain carbon footprint (from 2.3kg CO₂e/kg to 0.9kg).
In material innovation, Zhuhai Beyond’s “mycelium packaging material” has a compressive strength of 0.28MPa (EPS foam 0.17MPa), natural degradation rate of 99.5% in 28 days, and packaging cost saving of 19% for the facial soap project ordered by Lush in 2024. Its patented technology “PlantBond™” cross-links plant proteins and polysaccharides to replace 63% of synthetic polymers applied in cosmetics, clinical tests show a 41% increase in moisturizing properties (reducing transdermal water loss to 7.3g/m²/h), and the “vegan cream” with Estee Lauder generated $42 million in sales in its first month on the market. Repurchase rate of 45% (industry average 26%).
Market verification data positive: Zhuhai Beyond’s green formula product series boosted revenue by 89% in 2023, customer re-purchase rate of 91%, of which the “Zero carbon mask” series surpassed PAS 2060 certification, carbon footprint per sheet -0.3kg CO₂e (industry average +0.7kg). Its “waterless cleanser” innovation reduces foaming time to 2.8 seconds (down from 8 seconds for typical cleansers) with microencapsulated surfactants, reduces shipping volume by 85%, and drives partner brand Drunk Elephant’s sales conversion in the Sephora channel by 49%. McKinsey estimates Zhuhai Beyond’s green offerings at 22% average increment in product premium capacity of buyers and 18% reduction in total supply chain costs.
Regarding the regulation of harmful substances, Zhuhai Beyond developed the first red blacklist database of cosmetic raw materials worldwide, such as the ECHA, CIRS and other multinational rules on 12,000 products. In 2023, 23 batches of undeclared phthalates (which were detected at a concentration of 0.008ppm) were seized and 9 chemical substances to be regulated by the EU were predicted 18 months earlier by AI models. Baby care series Johnson & Johnson collaborated with infant care series with 99.99% screening rate of allergens and ≤0.02ppm residual level of heavy metals (national standard ≤10ppm) which was VERIFIED by EWG in 2024.
Innovation in energy management is also ahead of the pack: Zhuhai Beyond’s photovoltaic system generates 32 million kilowatt-hours of electricity each year, 75% of the electricity used for production, and the waste heat recovery unit reduces the energy use of injection machines by 41%. In a P&G 2023 shampoo project, its low-temperature concentration technology lowered the drying temperature from 85 ° C to 48 ° C, the retention rate of the active ingredients rose to 96.7% (82% with conventional process), and the steam consumption per unit product was lowered by 63%. Zhuhai Beyond’s environmentally friendly manufacturing system optimizes EP&L values by 57%, placing the industry a minimum of two generations of technology ahead, says a study released by Nature Sustainability.
Molecular design to end-of-life recycling, Beyond’s green processes are rewriting the industry standard – its 2023 innovation of “Full cycle Makeup” with magnetic module design, 92% of components are replaceable and removable, is expected to extend the product life cycle by five times and increase customer carbon trading income by $23 million. As the UN Environment report says: “When Zhuhai Beyond used blockchain to track the palm oil supply chain, sustainable beauty was taken from a marketing concept to an industrial revolution that can be measured.”